Digital Home Info is excited to announce that we are now capable of posting Virtual Tour Links to REALTOR.COM.  This has been an often requested feature and we are pleased to make it available to our customers.

To use this feature simply click on the “Realtor.com” link in the Active Listings section of the management portal and follow the directions presented.

If you have any questions please feel free to call or email us.

Logo identification is one of the strongest marketing techniques you can use, it identifies your brand and says more in one image than you can convey in an essay.  Many REALTORS® leave out their own logo when developing marketing materials. They make sure to put in the REALTOR® logo, agency logo, and other logos but leave out their own.  This is an excellent opportunity to associate yourself with these well known and respected companies, take advantage of it and build your own branding.

Use lots of whitespace!

• People tend to scan what they are reading so they’ll be turned off by ads, emails and websites with lots of words.

• Instead of wordy copy use catchy headlines, photos, bullet points and lots of whitespace.

• The Marketing Technology Blog has a great article on whitespace here.

Result tracking seems like an obvious thing.  Everyone should know to do it but many don’t.  I meet a lot of REALTORS and many of them can’t say how many leads they are getting from Virtual Tours, Print ads, or other efforts.  They are just spending to market and hoping that something brings in leads.

Depending on the medium there are a number of ways to track lead sources.

• Google Analytics (Web Site)

• Email Open/Click Analytics (Email)

• Some marketing systems (like Digital Home Info) have built in analytics

By tracking where your leads are coming from you will be able to identify what is working and what isn’t.  You’ll also be able to determine where to increase your spending and where to cut back.

Digital Home Info announces another enhancement to it’s Real Estate Marketing system. All of our customers now have the ability to upload a custom flyer for each listing.

We have added an “Add Custom Virtual Tour Flyer” section in the bottom left column of the Listing Editor. Simply choose the file you want to upload and press the “Save Flyer” button. You can change or remove the custom flyer at anytime.

If you choose not to upload a custom flyer we will still provide the default auto-generated pdf with every listing.

Let us know what you think!

Many of our customers know that we are constantly releasing improvements to our Digital Home Info Real Estate Marketing system. Today we are releasing our latest enhancement to the service, Unbranded Virtual Tours. Every listing now has an unbranded virtual tour link that can be found in the Digital Home Info dashboard. The link is under the Social Media sharing icons in the Active Listings section.

This link can be clicked on to view your unbranded virtual tour and copied to other systems requiring unbranded virtual tour links.

Check it out and let us know what you think. We are always looking for great feedback and ways to improve our product.

Do I have to record my own voice messages?

No, with the Digital Home Info Real Estate Marketing system you do not have to record your own voice messages.  We take the basic information about  the home and use text to speech to play it back to the caller.  We do provide an option to record your own message if you like.  It is as simple as recording your voicemail message on your cell phone.