Archive for June, 2010


What about Real Estate Yard Signs?

June 24, 2010 | Posted by Adam Small | No Comments

We often get asked about the signs required to use our service.  What size are they?  Do you have riders? Are they color? Are they reusable? etc…  So here are some answers to many of the questions we have been asked about signs.

How much are they?

18″x24″ 4mm (light weight) Cor-X Panels (including H-stake) are $18.00 each for qty less than 10 and $13.00 each for qty greater than 10

18″x 24″ 8mm (heavy duty) Cor-X Panels (including H-stake) are $25.00 each for qty less than 10 and $20.00 each for qty greater than 10

6″x24″ rider (Cor-X Panels or aluminum) are $12.00 each for qty less than 10 and $8.00 each for qty greater than 10

Shipping is included in the cost of the signs.

Are the Real Estate Signs reusable?

Yes, they are!  Each sign will have a unique code on it.  This code is assigned to a listing when you set it up in our system.  Once you sell the listing you can reassign the code to another property and use the sign again.

Where are the holes in the riders placed?

We will confirm the placement of holes with you before we order the signs.

What do the signs and riders look like?

See image at the end of this post.

I have my own Real Estate sign company, can I use them?

Yes, you can.  We will provide you with a template and guidelines on what is required on each sign.  You can then take this to your sign company and get them or use the guidelines to create your own unique sign.

Do I have to order signs to use your service?

No, but if you want to get the most out of our service it is advisable.  We have many REALTORS® that promote their text messaging and toll free call capture in many other mediums and are quite successful but they still place signs in the yard to get the most impact.

Are the signs full color? Double sided?

Yes and yes.  All signs are full color and double sided.  The colors are designed to match your agency’s colors to provide consistent branding.

Real Estate Text Messaging Signs

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From ActiveRain: Improper Use of “Realtor”

June 21, 2010 | Posted by Adam Small | No Comments

I came across this post on ActiveRain.  I know that we have had clients called out for not using “Realtor” properly and thought this was a good primer.

This is a link to the realtor.org page the explains in detail the rules and regulations regarding the use of “Realtor.”

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Economy: Housing Shortage in the Cards?

June 16, 2010 | Posted by Adam Small | No Comments

There is an interesting article on realtor.org about what might happen in the housing market in the next few years.

Below is an excerpt and link to the full article.

Underproduction in the past three years may lead to a housing shortage in future years.

By Lawrence Yun | June 2010

In the current market, the idea of a housing shortage may be hard to accept. There are simply too many For Sale signs and delinquent mortgages threatening to turn into foreclosures to make a housing shortage seem like a serious possibility.

http://www.realtor.org/rmonews_and_commentary/economy/1006_economy_housingshortage

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Mobile Marketing for REALTORS

June 10, 2010 | Posted by Adam Small | No Comments

Does mobile marketing generate leads for Real Estate? Yes!!! Real Estate is a business founded on the concept of marketing property to prospective buyers and representation for sellers. It’s all about marketing and reaching prospective buyers. One of the key success factors is providing information to buyers in a quick and timely manner. Consumers are accustomed to being able to get the information they want fast. Time is of essence for Realtors. This is where mobile marketing comes in.

Mobile marketing has the ability to deliver information to buyers in a quick, easy, and timely fashion helping Realtors be responsive to requests for information automatically. Over the last few years our society has become more and more mobile oriented. There are approximately 260 million cell phone plans in use in the USA, out of a population of just over 300 million. That covers about 86% of the population. With such a deep market penetration and the growing capabilities of these devices, mobile marketing becomes a natural space for Realtors to reach new buyers.

The question is what mobile technology should I use? There are many technologies for use in mobile marketing and in order to use it effectively you have to be able to reach buyers in the way that they are most willing to communicate. For some buyers this is a phone call directly to the agent, others prefer to get information before talking to agents. This is why a program that offers a well rounded mobile technology package is required to reach the majority of buyers.

What is a well rounded mobile technology package? Based on what we’ve seen and heard, we think a well rounded mobile marketing package incorporates voice, email, text messaging and the web. By using all of these technologies Real Estate Agents can enable prospective buyers to retrieve information instantly via text, listen to a recording about the home property, contact the realtor directly, and get in-depth information via email or web site. At the same time the agents are enabling buyers to learn more about their properties, the mobile marketing package should also be capturing lead data for the agent. While we are seeing many home buyers take the initiative to reach out to the Realtor, we also provide the agent the information about when a request was made, the phone number the request was made from and the property that was inquired about.

Is Mobile Marketing in your marketing plan?  Has it been effective for you?

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