What do all of those terms in my email marketing reports mean?

Opened – The number of unique people that opened an email at least once.  Even though they may have opened the email more than once they are still only counted once.
Unopened – The number of emails that were not opened.

Bounce – An email that was unable to be delivered because of an issue with the email address. i.e. bad email address, miss- spelled name, domain is expired etc…

Delivered – The number of emails that were delivered.

Total Opens – The total number of times the email has been viewed.  Each time the subscriber opens the email is counted.

Clicks – The total number of times a link in the email has been clicked.

Unique Clicks – The number of times links in the email have been clicked.  If a subscriber clicked on a link more than once it is only counted once.

Forwards – The total number of times that the email was forwarded using the “Forward” feature link in the email.

Opt Outs – The number of people that opted out/unsubscribed from your list using a the link in this campaign.

Feel free to contact us if we missed any terms.

Email Marketing is an important part of any Real Estate Marketing Plan and one of the features included in the Digital Home Info Real Estate Marketing Platform.  Many of our customers are eager to get started using this great feature but aren’t quite sure where to get started.  So we created this tutorial to show you how to create an Email Marketing Campaign using the Digital Home Info system.

1) Once Logged in to the Digital Home Info Portal hover over the “Email Marketing” tab in the top navigation bar.

2) Click on the “New Campaign” link in the drop down menu.

3) Select an Email Subscriber List from the available lists.  Press the “Next” button at the bottom of the screen. (Don’t have a list created yet? Click here to create an email marketing list)

4) Enter a Campaign Name, Subject Line and Select a Date and Time to deliver the email.  Press the “Next” button to go to the template selection screen.

5) Select an Email Template to use.  You can select from the provided templates or add a custom template and use it.  Press the “Next” button to go to the Email Editor.

6) Edit the default content in the email template by typing over it or using the photo gallery to add your images.  Click on the “Next” button to go to the “Text Only” version of your email.

7) This is a “Text Only” version of your email.  It is for email clients that do not show html email.  The text only version includes all of the content in the html email and tries to format it in an easy to read format. When you are done editing this press the “Next” button to go to the Campaign Review page.

8) On the Campaign Review Page you can review the settings for this campaign.  Click on the “Edit” button next to each section in order to change the information.  You can also preview the HTML and Text versions of the email by pressing the “Preview” button.  Enter an email address to send a test/preview of the email. You must send a test/preview email before being allowed to actually schedule the email.

9) Once you have reviewed the test/preview email you press the “Schedule Email” button to send your email. Once an email is scheduled it may be modified from the “Pending” section at any time up until it is actually delivered.

Feel free to let us know if you have any questions.

Below is a quick video tutorial on how to edit your profile information in the Digital Home Info Real Estate Marketing platform.

Are you using our Real Estate Email Marketing system?  If not, you are missing out on a great opportunity to reach potential customers.  Email marketing is an included feature in all of our plans.  It is easy to get started with our Real Estate Email Marketing system.  Here’s how:

1. Login to Digital Home Info
2. On the “Email Marketing” tab click on the “Lists” drop down item.
3. Click on the “Add New List” link in the upper right corner of the Email Lists section.
4. Fill in the “Add New List” form.
1. Assign a distinctive name to the list so that you know what type of lead you are placing in the list.
2. Confirm that all of the contact information is correct (if it is not change it).
3. We have provided a default “Permission Reminder” but you should customize it to reflect where you got the permission to send marketing emails to your subscribers. Did they fill out an online form? Or perhaps you collect emails at conferences and events.
4. Once you have completed the form click on the “Save” button at the bottom of the form.
5. Your list is now ready to add and import email subscribers.

Below is an instructional video on how to integrate Twitter and Digital Home Info.  This video will show you how to authorize Digital Home Info to access your Twitter account and select days of the week to automatically post a real estate listing of the day.

If you can’t see the video above you can view it here:

Twitter Real Estate Marketing

This quick tutorial explains how to use One Click Sharing to share your Virtual Tour links to your Facebook Fanpage instead of your personal profile.  You can watch the video above or follow the instructions below.

1. Make sure that you are logged in to both Facebook and Digital Home Info.
2. Starting with Facebook, click on the “Account” link in the upper right corner of the browser.
3. Click on the “Use Facebook as Page” link.
4. A window will pop up.  Select the Fanpage that you want to post the Virtual Tour or article to and click on the “Switch” button.
5. This will make the Fanpage the active Facebook user.
6. Go back to your Digital Home Info account.
7. Click on “Listings” tab.
8. Scroll down to the listing that you want to share.
9. Click on Facebook share icon.
10. This opens a new Facebook Sharing window with the Virtual Tour information and a space for you to add any additional information.
11. Across the top left you should see your Fanpage name and in the top right you should see “Posting as this page.”
12. Once you have added any additional information click on the “Share Link” in the lower right corner of the page.
13. At this point the Virtual Tour has been posted to your Fanpage instead of your personal page.  If you refresh your Fanpage you should see the Virtual Tour as your latest post.

This video is a quick instructional video on how to Integrate Digital Home Info’s Real Estate Marketing service with a Facebook Fanpage (Facebook Marketing for REALTORS(C)).

If you can’t see the video above, you can view it here:

Integrating Facebook Fanpages with Real Estate Marketing

The first video in the Setting up Facebook for Real Estate Series is located here. http://www.digitalhomeinfo.com/knowledge-base/integrating-facebook-and-digital-home-infos-real-estate-marketing-system/

The video below is an instructional step by step walk through of how to integrate Digital Home Info’s Real Estate Marketing system with a Facebook personal profile.

If you are interested in integrating Digital Home Info’s Real Estate Marketing system with a Facebook Fanpage, click here.

If you can’t see the video above, you can watch it at this link

Integrating Facebook with Digital Home Info’s Real Estate Marketing System

We often get asked about the signs required to use our service.  What size are they?  Do you have riders? Are they color? Are they reusable? etc…  So here are some answers to many of the questions we have been asked about signs.

How much are they?

18″x 24″ 8mm (heavy duty) Cor-X Panels (including H-stake) are $29.00 each for quantities less than 10 and $25.00 each for quantities of 10 or more

6″x24″ rider (Cor-X Panels or aluminum) are $15.00 each for quantities less than 10 and $10.00 each for for quantities of 10 or more

Shipping is included in the cost of the signs.

Are the Real Estate Signs reusable?

Yes, they are!  Each sign will have a unique code on it.  This code is assigned to a listing when you set it up in our system.  Once you sell the listing you can reassign the code to another property and use the sign again.

Where are the holes in the riders placed?

The standard hole placement is: two center holes are 16″ on center and the two outside holes are 2 1/2″ to center from the outside edges both on top and bottom.  Hole placement can be however you’d like or you can have no holes at all. We will confirm the placement of holes with you before we order the signs.

What do the signs and riders look like?

See image at the end of this post.

I have my own Real Estate sign company, can I use them?

Yes, you can.  We will provide you with a template and guidelines on what is required on each sign.  You can then take this to your sign company and get them or use the guidelines to create your own unique sign.

Do I have to order signs to use your service?

No, but if you want to get the most out of our service it is advisable.  We have many REALTORS® that promote their text messaging and toll free call capture in many other mediums and are quite successful but they still place signs in the yard to get the most impact.

Are the signs full color? Double sided?

Yes and yes.  All signs are full color and double sided.  The colors are designed to match your agency’s colors to provide consistent branding.

Does mobile marketing generate leads for Real Estate? Yes!!! Real Estate is a business founded on the concept of marketing property to prospective buyers and representation for sellers. It’s all about marketing and reaching prospective buyers. One of the key success factors is providing information to buyers in a quick and timely manner. Consumers are accustomed to being able to get the information they want fast. Time is of essence for Realtors. This is where mobile marketing comes in.

Mobile marketing has the ability to deliver information to buyers in a quick, easy, and timely fashion helping Realtors be responsive to requests for information automatically. Over the last few years our society has become more and more mobile oriented. There are approximately 260 million cell phone plans in use in the USA, out of a population of just over 300 million. That covers about 86% of the population. With such a deep market penetration and the growing capabilities of these devices, mobile marketing becomes a natural space for Realtors to reach new buyers.

The question is what mobile technology should I use? There are many technologies for use in mobile marketing and in order to use it effectively you have to be able to reach buyers in the way that they are most willing to communicate. For some buyers this is a phone call directly to the agent, others prefer to get information before talking to agents. This is why a program that offers a well rounded mobile technology package is required to reach the majority of buyers.

What is a well rounded mobile technology package? Based on what we’ve seen and heard, we think a well rounded mobile marketing package incorporates voice, email, text messaging and the web. By using all of these technologies Real Estate Agents can enable prospective buyers to retrieve information instantly via text, listen to a recording about the home property, contact the realtor directly, and get in-depth information via email or web site. At the same time the agents are enabling buyers to learn more about their properties, the mobile marketing package should also be capturing lead data for the agent. While we are seeing many home buyers take the initiative to reach out to the Realtor, we also provide the agent the information about when a request was made, the phone number the request was made from and the property that was inquired about.

Is Mobile Marketing in your marketing plan?  Has it been effective for you?