Digital Home Info » Marketing and Advertising http://www.digitalhomeinfo.com Real Estate Marketing Sun, 05 Feb 2012 19:56:19 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 Real Estate Marketing Tip Use Whitespace in your Marketing Copy http://www.digitalhomeinfo.com/real-estate-marketing-blog/real-estate-marketing-tip-use-whitespace-in-your-marketing-copy/ http://www.digitalhomeinfo.com/real-estate-marketing-blog/real-estate-marketing-tip-use-whitespace-in-your-marketing-copy/#comments Fri, 23 Apr 2010 11:00:20 +0000 Adam Small http://www.digitalhomeinfo.com/?p=473

Use lots of whitespace!

  • People tend to scan what they are reading so they’ll be turned off by ads, emails and websites with lots of words.
  • Instead of wordy copy use catchy headlines, photos, bullet points and lots of whitespace.
  • The Marketing Technology Blog has a great article on whitespace here.
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