Successful Agents Spend More on Marketing

ActiveRain has put together a great Real Estate Infographic on the habits of “Rich Real Estate Agents” vs. “Poor Real Estate Agents”.  While most agents can’t be labeled into one of these 2 categories (most would fall in between), I think that they did a great job of defining the terms for the purposes of the Infographic.  (Rich earn more than $100k/yr and Poor earn less than $35k/yr.)

For more information and stats – ActiveRain did a post explaining the methodology and shared other interesting stats over at

Rich Agents

  • spend 10x more on Real Estate Marketing
  • spend 6x more on technology
  • 54% more likely to send an email newsletter

Data provided by Join 215,590 Real Estate Agents on the world’s largest Real Estate Social Network.



About the Author:

Adam Small is the CEO of Connective, LLC, which owns Connective Mobile and Digital Home Info. Connective Mobile is a text messaging solution offering group texting, subscription management, both SMS and MMS, and a robust API that's integrated as a third party solution for major marketing technology platforms. Digital Home Info is a Real Estate Marketing Platform that provides lead generation, digital marketing and CRM services to the real estate industry.