About 5 years ago we were deep into research about the commercial use of text messaging.  At this time there weren’t many companies that were providing commercial text messaging services.  We actually managed to find about 5 in the country at the time, none of them had a product specifically designed for the real estate industry.  So we set out to create the best real estate text messaging system possible.  We wanted to create an easy to use lead generating system that REALTORS would love.

Along the way we learned a number of things abut what REALTORS want and need and how to generate leads for REALTORS.  As it turns out we didn’t create the best real estate text messaging system possible.  We ended up creating what we consider to be the best real estate digital marketing system available on the market.

Why is Digital Home Info the best Real Estate Marketing system?

Customer Service- Yes, Customer Service is the number one reason we are the best.  Our customers are the most important part of our business.  Without them we wouldn’t have a business.  So we listen to them when they have an issue or request.  Many REALTORS work everyday of the week, so do we.  When our customers have questions they can pick up the phone and get a live person.  When you send in an email we guarantee you’ll get a response and the issue/question will be addressed. This level of customer service has enabled us to grow and retain our customer base.

Technology- Second only to Customer Service is our technology.  We have yet to find a competitor that offers the same combination of technology that Digital Home Info does.  Some of them have some of the components but there isn’t one that does everything we do:

• Text Messaging
• Toll Free Call Capture
• Virtual Tours
• Mobile Virtual Tours
• Social Media Integration
• Automated Video Creation
• Syndication
• Lead Reporting
• REALTOR.COM Posting

Value- This is the final piece of the puzzle that makes us the best.  While our service and technology are enterprise class our pricing is not. We know that many of our competitors charge double or triple what we do and all they offer is just one of the services included in Digital Home Info.  Our philosophy is that by providing a great service at a reasonable price everyone wins. This is value.

Want to learn more?  Try giving us a call, 877.250.5277

This week we thought it would be a good idea to post some tips for our realtors that we think might help them maximize the Real Estate Mobile Marketing tools at their disposal.

Is it really just as easy as placing a sign in the yard? The answer to that is yes and no. Placing a sign in the yard will develop leads and those leads will turn into customers, but in order to get the most out of your mobile marketing tools you should first exercise the full options of your mobile tools and then integrate the mobile tools into your overall marketing strategy.

The first part of this is utilizing the full options of your mobile tools. What does this mean? Well for the package that Digital Home Info offers this means using the Toll Free Call Capture, Email (adding attachments, pictures, MLS sheets, etc… to the email), Contact, More Information and Mobile Tour features that come with every listing.

Once you have set up the options you want to use, it is time to integrate the messaging tools into your overall marketing plan. This means setting up the Facebook, Twitter, YouTube and Syndication features so that we can push your listings out to your social media networks and multiple real estate related sites on the Internet.  It also means including the property code and Virtual Tour links in your other advertising.

Here are just a few things that some of our clients attribute their success with using our service:

1) Include the property code in your newspaper, magazine and online listing ads. A great way to do this is to modify the picture of the property to include a small banner across the bottom with the texting instructions.  You will enhance your ability to deliver information to a buyer and your ability to capture lead information for follow up.

2) Remove the paper flyers from the property and place only the Text Messaging and Toll Free signs in the yard. This will encourage buyers to seek information through this service increasing your lead captures and driving additional traffic to your Virtual Tours.

3) Promote the Text, Toll Free and Virtual Tour service as a part of your marketing strategy to prospective sellers to let them know that you are up to date with the latest technology and using it to sell their home.

4) Include links to your Virtual Tour, web site, your email address and contact information in the Text Messages and Toll Free message. This will drive traffic to you through your site or direct contact.

5) Use the Text Messaging , Toll Free and Virtual Tour service on every property! The more visible your service is, the greater the usage will be.

Thanks to all of our realtors who have shared their success stories.  We look forward to hearing more.  How have you used mobile applications for real estate?

The Short Code is 71813.  To get the property information via text message put 71813 in the “TO” (phone number) field and the property code (HOME2000) in the message body.  For example:

To: 71813

Message: HOME2000