Posts Tagged ‘ REALTOR ’


From ActiveRain: Improper Use of “Realtor”

June 21, 2010 | Posted by Adam Small | No Comments

I came across this post on ActiveRain.  I know that we have had clients called out for not using “Realtor” properly and thought this was a good primer.

This is a link to the realtor.org page the explains in detail the rules and regulations regarding the use of “Realtor.”

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3 Ways REALTORS can use Text Messaging

May 4, 2010 | Posted by Adam Small | 1 Comment

Text Messaging is an emerging technology in the Real Estate industry.  REALTORS are using it in many different ways.  We thought we would list 3 ways that REALTORS could use texting to generate leads.

  1. Mobile Flyers – Many mobile services (like Digital Home Info) offer a mobile real estate flyer that returns the property and agent information in a text message.  Many of them also offer an instant notification that provides the lead information to the agent.
  2. Mobile Virtual Tours - If your virtual tours are mobile optimized include a link to the mobile version at the bottom of mobile flyers and messages that you send to prospects.
  3. Text Card – A text message business card.  Puts your information on a prospects phone and provides you with their lead information at the same time.

These are just a few of the many ways that text messaging can be used by REALTORS.  Let us know how you are using text messaging by leaving a comment.

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Since we just rolled out our new REALTOR.com® enhancement, we thought it would be a good idea to explain some of the benefits of posting your virtual tour links to REALTOR.com®.  Aside from the ~90,000,000 page views/month that REALTOR.com® receives, some of the benefits include:

  • Your complete Virtual Tour is linked to your listing on REALTOR.com® – This allows potential buyers to see all of your photos, your contact information, flyers and relevant information.  While at the same time distinguishing you from others that don’t link to their virtual tours.
  • Greater Distribution – Your listing link is displayed not only on REALTOR.com® but also on the entire REALTOR.com® distribution network which includes many national real estate portals such as homes.com, move.com, and national franchise brand sites such as ColdwellBanker.com, Century21.com, ERA.com, and REMAX.com.
  • Better Search Results – The volume of links generated through the REALTOR.com® distribution channel increases the chance of your home being found when potential buyers are searching the Internet.  All of these links connect back to your virtual tour leading potential buyers directly to you.

The list above is a small portion of the many benefits and marketing opportunities that Realtor.com provides.  If you are interested in learning more we recommend that you check out their site at realtor.com.

The REALTOR.com® logo is a registered trademark of the National Association of REALTORS®

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Do I have to record my own voice messages?

No, with the Digital Home Info Real Estate Marketing system you do not have to record your own voice messages.  We take the basic information about  the home and use text to speech to play it back to the caller.  We do provide an option to record your own message if you like.  It is as simple as recording your voicemail message on your cell phone.

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