Real Estate Marketing Blog

  • 5 ways overconfidence kills real estate deals | Inman News

    Mood of the Market. I love a discount. It’s a serious rush-generator for yours truly. Yet and still, there are several things I just don’t believe in cutting costs on. Attorneys, for one. Surgeons, for two. Yoga pants — some things just need to work, perfectly, every time, and the discount version causes bad results. […]

  • Real Estate Email Marketing Reports

    What do all of those terms in my email marketing reports mean? Opened – The number of unique people that opened an email at least once.  Even though they may have opened the email more than once they are still only counted once. Unopened – The number of emails that were not opened. Bounce – […]

  • Digital Home Info Now Available on Google Currents

    Google Currents for Real Estate

    If you have a smart phone or tablet then viewing a website or reading a blog can be difficult. Google just released Google Currents to make it easier.  Douglas Karr has a great video on Google Currents at the Marketing Technology Blog. Digital Home Info is now published on Google Currents. You can find our Publication […]

  • Flawed Appraisals Killing More Deals, NAHB Says | Realtor Magazine

    In many recent cases, new homes are being appraised for less than the cost of construction, according to the National Association of Home Builders. Builders are blaming flawed appraisals for holding back the housing market’s recovery. http://realtormag.realtor.org/daily-news/2011/12/09/flawed-appraisals-killing-more-deals-nahb-says

  • Facebook Page Webinar – Next Week

    Real Estate Marketing Webinar

    On Thursday December 15, 2011 we will be hosting two free Webinars. The first session will be an introduction to the Digital Home Info Real Estate Marketing system. The second is Setting up a Facebook Page. Registration info is below. Thursday, December 15, 2011 Introduction to Digital Home Info 1:00 PM – 1:30 PM EST […]

  • Facebook Real Estate Integration

    We just updated the way that Digital Home Info integrates with Facebook. The changes include:

    Easier set up of “Listing of the Day” status updates
    Publish “Listing of the Day” to multiple Facebook Pages
    Install “My Listings” tab on multiple Facebook Pages

  • ZipRealty settles labor suit for $586,000 | Inman News

    State continues to press M wage suit. ZipRealty Inc. has agreed to pay 6,000 to settle claims by the California Labor Commissioner that the company failed to pay minimum and overtime wages to four of its agents in Kern County.The Emeryville, Calif.-based brokerage denies the allegations, and California Labor Commissioner Julie Sue will continue to […]