Real Estate Marketing Blog

  • Mortgage Rates Fall; 30-Year Remains Under 4%

    Home-mortgage rates in the U.S. fell slightly as the 30-year fixed-rate mortgage has averaged at or below 4% for the fourth consecutive week, said Freddie Mac. http://online.wsj.com/article/SB10001424052970204452104577056581454081336.html?mod=residential_real_estate

  • New-Home Sales Post Biggest Gains in Months | Realtor Magazine

    New-home sales for single-family homes rose 1.3 percent in October, marking the best pace for new-home sales activity since this May, the U.S. Commerce Department reports. Following the sector’s worst year for new-home activity on record last year, several recent reports are suggesting a pick-up in new construction. http://realtormag.realtor.org/daily-news/2011/11/29/new-home-sales-post-biggest-gains-in-months

  • Listing Data Error on MLS Gets Agent in Trouble | Realtor Magazine

    A real estate agent in Boston is being held liable for providing inaccurate information on the MLS, after assuming the property he was listing was zoned as commercial even though it was in the middle of a housing subdivision. http://realtormag.realtor.org/daily-news/2011/11/28/listing-data-error-mls-gets-agent-in-trouble

  • Successful Agents Spend More on Marketing

    ActiveRain has put together a great Real Estate Infographic on the habits of “Rich Real Estate Agents” vs. “Poor Real Estate Agents”.  While most agents can’t be labeled into one of these 2 categories (most would fall in between), I think that they did a great job of defining the terms for the purposes of […]

  • Social Media and REALTORS®

    Although social media has rapidly penetrated market communications, the use of social media has not changed much between the 2010 and 2011 surveys. Almost… http://economistsoutlook.blogs.realtor.org/2011/10/18/social-media-and-realtors%C2%AE/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+RealtororgResearchHeadlines+%28REALTOR.org+Research+Headlines%29

  • How to Connect With Local Customers Via Facebook

    In this video I interview Dennis Yu, CEO of BlitzLocal, an agency that does Facebook advertising for businesses with a local presence. De http://www.socialmediaexaminer.com/how-to-connect-with-local-customers-via-facebook/

  • Federal Gov’t Properties Hit the Auction Block | Realtor Magazine

    The federal government is trying to unload some real estate, and your buyers can now start the bidding in online auctions on various government properties, including residential homes in sought-after areas.  GSA (the U.S. http://realtormag.realtor.org/daily-news/2011/11/10/federal-gov-t-properties-hit-auction-block&WT.cg_n=RMO&WT.cg_s=RSSDaily?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+DailyRealEstateNews+%28Daily+Real+Estate+News%29

  • Top reasons to sell home in winter | Inman News

    Aside from less competition, low borrowing costs give buyers incentive. We’re getting close to the end of the year, which begs the question of whether it’s worthwhile trying to sell your home now. Is it a waste of time? Will it sit on the market and become shopworn? Should I take my house off the […]

  • How to post your listings to Craigslist

    Craigslist is a place to post your listings. We have seen that listings posted on Craigslist tend to get more Virtual Tour traffic and generate more leads. That is why we made it easy for our agents to put their listings on Craigslist (and other classified ad services like Backpage, Kijiji, etc…).